Course Description

This course introduces advertising in terms of its relationship with marketing, economics, management, and behavioral sciences and includes the planning, staffing, directing, and controlling of advertising and its economic and social impacts.

Credit Units/Hours

Upon successful completion of this course, you will earn 3 semester hours of college credit. This course represents the equivalent of learning outcomes normally achieved through 45 hours of student classroom study or through distance learning instruction.

Course Learning Objectives

Based upon APA standards and completion of the course, students should be able to:

• Understand concepts of marketing communication, brand communication, and brand communication and its social impacts.
• Identify and discuss the market segmentation, strategic research, and strategic planning.
• Understand the elements of creative thinking and managing creative strategies.
• Discuss media basics and media planning.
• Understand the integrated marketing communication (IMC) approach to advertising.
• Identify and learn to use the tools used in evaluating the effectiveness of advertising.

MKT 410 Advertising – Syllabus