Marketing

This course studies the character and importance of the marketing process, its essential functions, and the enterprises that use these functions. This course will focus on marketing management, distribution channels, selling trends, consumer behavior, pricing, promotions, and marketing research.
Credit Units/Hours
Upon successful completion of this course, you will earn 3 semester hours of college credit. This course represents the equivalent of learning outcomes normally achieved through 45 hours of student classroom study or through distance learning instruction.
Course Learning Objectives
Upon completion of the course, students should be able to:
- Properly identify and select markets for which specific products will be targeted.
- Explain the basic functional aspects necessary to formulate an integrated marketing plan, including consumer buying behavior, environment, marketing research, product management, promotion, channels of distribution and pricing.
- Perform marketing research that is targeted towards reading of topical articles related to marketing and being able to reference their topics to class material.
- Develop a complete, conceptual marketing plan.
- Sharpen analytical skills and use them to assess and solve marketing problems,
Textbook | |
Text Title: | Marketing: An Introduction |
Publisher: | Pearson |
Author(s): | Armstrong, G., & Kotler, P. |
Edition: | 7th (2021) |
ISBN13: | 9780135330531 |
Certificate: By Canadian Professional AcademyÂ