E-Commerce
This course is designed to create a comprehensive awareness of e-commerce (e-business), beginning with the “basics”, i.e. terms, concepts and […]
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Course Description
This course is designed to create a comprehensive awareness of e-commerce (e-business), beginning with the “basics”, i.e. terms, concepts and definitions, working toward and facilitating a wide understanding and appreciation of e-commerce (e-business) applications, and the vital role they play in modern business practice.
Credit Units/Hours
Upon successful completion of this course, you will earn 3 semester hours of college credit. This course represents the equivalent of learning outcomes normally achieved through 45 hours of student classroom study or through distance learning instruction.
Course Learning Objectives
Based upon APA standards and completion of the course, students should be able to:
§ Develop a mastery of fundamental principles of e-commerce and e-commerce marketing.
§ Understand topics pertinent to interactive technologies and their application to business and marketing strategies.
§ Develop problem-solving skills appropriate for domains characterized by rapidly evolving technologies, minimal levels of extant regulatory policy, and the combination of characteristics of traditional marketing media (e.g., print, audio, and visual formats).
Textbook | |
Text Title: | Digital Business |
Publisher: | Pearson Prentice Hall |
Author(s): | Coupey, E. |
Edition: | 2nd (2005) |
ISBN: | 9780131400979 |